Top Tips from The Write Coach
Create Expert Status
A Book Adds To Your Credibility.
You don’t have to be a writer to write a book!
Read 100 books to become an expert in your field.
Create deadlines for momentum to complete your book.
Have you ever wondered how people become known as the expert in their industry? I learned about Mark, our guest today, from a speaking group. I love how he created a new business model for himself and others in the Blue Collar industries. After being encouraged to write a book, the book helped propel his business into new territory.
This interview is longer than previous episodes. I enjoyed learning about Mark's journey to writing a book, but if you want to jump into the writing segment go to 19:26. We discuss Mark's process for writing, and the tricks he used to finish his book.
Meet Mark Stoner ~ Chimney Sweep | Business Leader | Speaker | Author
Although he’s had his fair share of failures, Mark Stoner is a man known for his successes. He took a one-man chimney sweeping business and turned it into one of the largest and most respected multi-million dollar chimney service businesses in the nation.
Mark is also the President of the Chimney Safety Institute of America (CSIA), an industry-renowned non-profit organization responsible for educating chimney professionals and homeowners about fireplace and chimney safety; founder of SirVent Chimney & Venting Franchise; professional public speaker; and now author of Blue Collar Gold: How To Build A Service Business From The Dirt Up.
Mark had no idea how far-reaching his book could go to help people. A group in India used his system from his book to grow their businesses. You may feel so small and insignificant right now with a BIG IDEA! Start where you are now, and build your business from the dirt up, or from the keyboard up like me!
The keys to creating expert status is to deliver outstanding services, solve peoples problems, and give them ways to overcome their challenges in a book, speaking, courses, and any other medium to help your clients.
Episode 102 Learn how to - Create Expert Status in your industry with Mark Stoner on The Write Hour Podcast. Tips from #TheWriteCoach #TheWriteHour
Episode Highlights
02:13 Mark’s story
03:21 Why Mark wrote a book.
06:05 “I’m not a writer. I’m a chimney guy.” Find hope! You can write!
07:57 College is not the only path to success
08:31 Blue Collar Millionaires
11:10 Blue Collar Jobs not going anywhere
15:45 Train yourself
16:00 Blue Collar Gold University previously Mark Stoner University
19:26 Mark shares his process how he wrote his book, Blue Collar Gold
20:13 Live Blue Collar Gold University - Accountability & energy in live events.
20:46 Why writing a book is so powerful and fun!
23:47 How did this book help Mark’s business?
28:40 Learn from failures as much as success
32:45 Create a deadline to reach the finish line.
33:42 Break down the project into pieces.
34:04 The Anxiety of sharing your story
40:45 Sneak Peek on Mark’s new book.
43:11 Encouragement from Mark for new writers.
